There’s a couple lessons to be learned from Facebook and you really only have to keep an eye on your profile when a birthday rolls around to get a glimpse of why this application is so successful.
Facebook is tracking increases of 6 million users each month. In the US this means that about 25% of the population has a Facebook account by the middle of this year. From 30,000 feet, the application looks like a massive collection of pictures, and status updates. On the downside, there’s been several spam attacks, we’re not entirely sure what happens with the information we provide on our profiles and the obligatory advertisements can be a nuisance.
On the other hand, the application has cemented itself as a means to stay in touch with a lot of people in a hurry and reach out to people who drift out of lives and reconnect. It’s here that Facebook becomes an amazing tool and acts as a bridge between people. The vital part of the success lies with individual relationships and not the application. All that’s required to understand is to post your birthday as part of a profile. It really is an amazing feeling to know people will take a few seconds to write “Happy Birthday” on your wall.
It’s a solid reminder for me and the rest of the Hippos that the very best we can hope for is to provide tools that will allow our clients to act as a bridge between customers, clients and partners. For those that took the time…it’s really appreciated…and thank you.