Many brands today are under attack from copycat brands, from price brands, from the powerful retailers, and from globalization. At the same time, advertising is fragmenting (and possibly decaying) and consumers are becoming less loyal.
The solution for brand managers is neither to cut costs nor to rely on promotional activity. Competing on price and promotions is not a sustainable characteristic and invites low-cost competition. The low cost provider wins, with lower margins, and less than healthy client relationships.
The profitable solution is to build brand equity. Brand health can be achieved in our modern world by innovation in a tangible way and/or to add something (emotionally) intangible above and beyond the raw functional performance of the product/service. Such emotional elements can include the creation of unique emotional associations to brands, to enrich brands across the human senses and to create effective advertising properties.
This is where Hippo Media comes in.
Strategy / Branding Development and Implementation
- Hippo Media works with you to define relevant paths to realistic goals and determining efficient uses of existing resources and assisting in filling gaps to address shortfalls.
- Establishing USP and CRM models
- Goal setting and measurement
- Aligning available marketing and promotional vehicles to maximize message reach and efficiency
- Define effective advertising and promotional opportunities across traditional media outlets and novel online applications
- Identify and correct inefficiencies in existing investments and establish novel revenue streams
Creative Services
- Nationally recognized voice, production and creative for radio messages
- Leading edge radio concepts that “cut through” increasing levels of audience fragmentation and competitive clutter
- Opportunities to provide multimedia branding for websites, on hold systems and video presentation that match your radio presentation and brand
Promotion and Event Development
- Further your brand where your customers gather
- Engaging and timely promotions that capture imagination and culminate in increased awareness and loyalty
- Explore opportunities to provide secondary and tertiary benefits to partner sponsors and/or community groups and charities
Web Promotion and Monetization
- Exact the greatest levels of performance and return from your website
- Realize increased traffic and customer participation
- Full interpretation of analytics identifying weaknesses in page views, page rank and conversion
Web / Graphics / Print
- Web creation and maintenance solutions
- Full graphic solutions for web, print, and custom applications
Media Scheduling and Negotiation
- Create optimum schedules for your radio, print, television, outdoor, etc.
- Define opportunities to increase awareness while reducing cost
- Full media planning available to match promotional and marketing calendar
Sales / Promotions Training and Coaching
- Educate your staff to see what we see when developing winning promotions
- Advanced professional sales and relationship training to move your entire staff to embrace revenue opportunities
Database Management and Promotional Strategies
- Define platforms to build, grow and maintain a personal relationship with each customer
- Develop enticing promotional strategies using your existing customer base to increase utility
- Used in unison with radio, print and online vehicles to create awareness and traction for new product introductions
