Innovative Advertising and Marketing
Some interesting observations made by Clive Thompson in the latest issue of Wired Magazine. While he doesn’t go so far as to reminisce about putting pen to paper and writing a letter long hand, he does pine a little for what telephone calls once were for us. The article follows and can also be found [...]
As in many others, there’s a list of “must have” products in our house. There’s the usual staples that include peanut butter, Kraft Dinner, and there absolutely has to be chocolate in some shape or form. We’ve collected a strange array of items that are always stocked…but we seldom use them for the advertised purpose. [...]
For the first time, the internet has surpassed TV as the “most essential” medium, according to the latest Infinite Dial study by Arbitron and Edison Research. When asked which they would choose if they must, never again watching television or never again accessing the internet, slightly more people chose TV as the medium they would [...]
There Is No Free Lunch. Facebook is an amazing tool…but it comes with a cost. The platform has been consistently “tweakng” the rules and regulations surrounding the content (namely our profiles) and how it can, and is, distributed. It means that even though you don’t play Farmville, or Bejewelled, or any of a thousand other [...]
There’s a couple lessons to be learned from Facebook and you really only have to keep an eye on your profile when a birthday rolls around to get a glimpse of why this application is so successful. Facebook is tracking increases of 6 million users each month. In the US this means that about 25% [...]
The proliferation of cell phones and high speed mobile networking doesn’t necessarily mean we know how to use all the features on our amazing little mobile devices. The list of features is staggering and can include: GPS, camera, video, a myriad of games, video conferencing and we haven’t even mentioned the number of applications and [...]
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